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A Lobbying Tool for Community Enhancement
Use this video to convince large employers and local governments to support utilitarian bicycling, which is non-recreational biking for activities such as commuting and shopping. Examples of utilitarian bicycling programs demonstrate resulting positive impact on various cities across the country.
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Palo Alto, California
A good example of institutionalized bicycling; Palo Alto reimburses bicycle
mileage when conducting city business. The city's commitment to biking
extends from requiring helmets to providing bicycle parking spaces
at the ratio of 1 to 10 automobile spaces. They even require showers
at large employment sites!
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UCLA, Davis, California
If your community has a college, your campus planners must see these excellent
on-site bicycle facilities.
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Missoula, Montana
Your Chamber of Commerce will be impressed with this city's courier section
-- messenger agencies use bicycles to serve their clients. After seeing
this, the good weather only cycling myth will disappear.
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Boulder, Colorado
Show this to your city leaders and Chamber of Commerce to demonstrate the
positive economic effects of promoting bicycle touring. This segment
illustrates how cities can make 20% of all trips by bike. You'll also
learn how you can personally save $200-$700 per week. It's hard to argue
with the bottom line!
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